Discover generative AI: Image and video generation through targeted prompting

Immerse yourself in the world of AI-powered visual media. This one-hour webinar introduces some of the leading tools such as Midjourney, DALL-E and Stable Diffusion and shows which platform is best suited for which projects. The focus will be on developing effective prompts for impressive visual results. We demonstrate practical applications for marketing, product visualisation and concept development and cover relevant legal aspects. Suitable for designers, marketing professionals and content creators - even without prior knowledge.

Contents of the event

• Comparison of leading AI image generators: Functions, strengths and areas of application
• Prompt engineering for images: Specific techniques for photorealistic, abstract and conceptual images
• Live demonstration: From text to image with step-by-step prompt optimisation
• Copyright, image rights and responsible use

Possible applications after the event

• Independent creation of professional visual content for social media and marketing
• Acceleration of design and concept processes through AI-generated visualisations
• Significant cost savings in the production of image material
• Development of unique visual brand identity through customised AI prompts

Participation in the event is free of charge.

Register now